Scammers create convincing fake versions of well-known brands — including banks, retailers, and consumer organisations — to steal your personal details and money.
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What is happening?
Fraudsters impersonate trusted organisations — banks, retailers, utility companies, and even consumer groups — using fake websites, social media accounts, and emails that look almost identical to the real thing. The goal is to trick you into handing over personal information or making a payment.
Why does this scam work?
The logos, language, and overall appearance are designed to be convincing. A fake website may appear near the top of a search engine result. A fake social media account may have thousands of followers. The sense of urgency — act now or your account will be suspended — is designed to stop you pausing to check.
Warning signs:
Unsolicited messages asking you to verify your details, click a link, or make an urgent payment. Web addresses that look almost right but have a small difference — a letter changed or a word added.
What to do:
Never click links in unsolicited emails or messages. Go directly to the organisation's official website by typing the address yourself. If someone contacts you claiming to be from your bank, hang up and call the number on the back of your card. If in doubt, call 159 — the Stop Scams UK hotline that connects you directly to your bank's fraud team.
